A lot of nonprofits miss the mark when creating their website. With so many organizations for donors to give to, it’s important that your website makes a lasting impression. We’ve curated a list of our favorite nonprofit website examples that evoke powerful emotions through the use of strong mission statements and impactful web design and experience.
Check out our favorite non-profit websites below:
New Story fights homelessness by printing 3D homes for people living with inadequate shelter.
When you log onto New Story’s website there’s no denying what they do. That’s because they don’t waste any time explaining it with a concise mission statement. People have short attention spans so it’s important to summarize what you do before they get distracted. New Story does this while still allowing users to click ‘About Us’ for the full story.
Charity: Water provides clean drinking water to people in developing nations.
Charity: Water evokes powerful emotions by using high-quality photographs of the people they’re helping. Throughout the entire website, you’ll see images of freshwater and smiling faces. Showing the work that you do makes potential donors confident in the money they give you. Charity: Water adds another level of trust by explaining how their donations are tracked.
Vital Voices invests in women through investment, mentorship, and other advocacy programs.
We love that Vital Voices makes it easy to donate by placing their donate button at the top right of the webpage. This donate button follows the user with what’s called a sticky navigation. This allows the user to click donate at any point in their buyer’s journey. Vital Voices understands that you should eliminate any opportunity that could lead the potential donor away from the website.
St. Jude is a research hospital looking to treat and defeat childhood cancer and other life-threatening children’s diseases.
St. Jude is unwaveringly consistent in its messaging. This is because they’re confident in their mission statement and apply it in every aspect of their organization. Browsing their website you’ll see that their primary ‘why’ remains prevalent across all of the pages of their website. We do recommend, however, that you use a color other than red for calls to action.
Polaris uses data to disrupt human trafficking.
Very few donors will donate the first time they go to your website. Polaris Project understands this and uses its email list to creating relationships with future donors. Through your email list, you can encourage these future donors to visit your website and donate in the future. Polaris Project understands that you should nurture relationships with individuals before asking for money – a long term donor is much more valuable than a small one-time gift.
Planned Parenthood provides affordable reproductive healthcare.
Many nonprofits make the mistake of only asking for one time donations. Planned Parenthood understands that recurring donations lead to recurrent action. After donating, Planned Parenthood explains where your money is going, making the donor feel like their donation makes an impact.
Each of the organizations above has created a website that exemplifies its mission and maximizes donations in a creative way. For tips on how your organization can increase donations, check out our 10 Website Design Tips to Supercharge Donations!