Nonprofit Website Redesign Launch Checklist for 2019 [Infographic]

As a nonprofit ourselves, we know it is hard and stressful to launch a new website redesign. Use this checklist to ensure your website redesign is ready for prime time!

Content

  • Your mission statement is clear and located on the header of the home page.  No scroll needed to find it.
  • You highlight the impact donors will have to your organization and how you will use their donation.
  • Secondary audiences like volunteers or candidates should be able to easily navigate to the pages they are looking for.
  • You’ve broken down your programs and services. If there are more than 2, you’ve listed them as individual pages to avoid clutter.
  • Your nonprofit website should look clean and modern. This means lots of space between images and text. Refrain from an overload of boxed content and images.
  • Content is simple and easy to understand.

Donations

  • The donation button is above the fold on the home page, and on the navigation of every page across your site.
  • There is an option to request a monthly donation on your donation form.
  • Your forms are short, and don’t have unnecessary fields. (The more you ask the less likely it is they will fill it out.

SEO

  • Every page has a unique title, a meta description, and is optimized for keyword usage.
  • Optimize your images with descriptive “alt” tags, and are high resolution.
  • There is a sitemap for your website, allowing Google to easily crawl and index it.
  • Your site meets accessibility guidelines

Testing

  • You have social icons that go to the correct pages.
  • Blogs are easily shared, and share links populate with the right image and content.
  • Your legal bases are covered. Did you add your privacy policy and terms and conditions? Are you compliant with GDPR? Do you need a cookie warning?
  • Your site is typo free with no broken links
  • Your website is mobile responsive.

Promotion

  • Combine the announcement with a donation campaign.
  • Announce your new site via email and across social media to your followers and past donors.
  • Show off the new you in meetings and conferences.
  • Encourage your board members and advocates to help spread the word. Send them an email with potential social and email copy they can use.
  • Set up a monthly sync with key stakeholders to review the website performance and new content ideas.

We hope you find this checklist helpful! We offer website redesign services for a wide range of budgets and organizations of all sizes. If you would like help on your next redesign, contact us at info@anniecannons.org. We build mobile and web apps, too! Visit our portfolio at anniecannons.org/portfolio.

Here’s the full checklist:

full nonprofit website redesign checklist.

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