* Problem
Founder Ann Garnier came to AnnieCannons with decades of experience managing health tech initiatives at major corporations like Relay Health, Paradigm Health, and Carepayment - and a great idea for a thirsty market of midlife women navigating menopause. No one was offering reliable, accurate information about menopause—which effects 50% of the human population—without making women feel somehow wrong.
Ann had spent years compiling scientific evidence of what women could do to improve some of menopause’s hardest symptoms - most of it tailored to the woman’s individual experience. She had technical advisors, even some designs, but no committed development team that could create a delightful user experience on the front-end and a fast, sophisticated personal recommendation calculation on the back end. She had only a bootstrap budget. Then she met us.
Ann had spent years compiling scientific evidence of what women could do to improve some of menopause’s hardest symptoms - most of it tailored to the woman’s individual experience. She had technical advisors, even some designs, but no committed development team that could create a delightful user experience on the front-end and a fast, sophisticated personal recommendation calculation on the back end. She had only a bootstrap budget. Then she met us.
* Solution
AnnieCannons worked with Ann’s designer and technical advisors to develop a feature-ful minimum viable product to gather critical early user feedback and serve as a basis for Lisa Health’s ongoing fundraising efforts. We chose a progressive web app to balance the need for an always-unique user experience with frictionless user acquisition.
*What We Delivered
- Full-stack React web app, leveraging Cognito for user authentication.
- Integration of Typeform via application programming interface for intake assessment.
- Automation of platform notifications to increase user engagement and retention as users track symptom improvements.
- Implementation of Mixpanel analytics to support growth planning.
- Integration of Contentful content management system to intelligently deliver personalized content.
- Mechanism for Lisa Health team to upload fresh content to the app without new code.
* Impact
By partnering with AnnieCannons, Lisa Health saw the opportunity to make a real and tangible difference to a team of women who know what it means to tackle undeserved stigma. Projects like this help to showcase the talents of the survivors of gender-based violence and human trafficking and put an end to the culture of victim shaming they must often endure.
One young woman who began our bootcamp class less than 30 months before being staffed on Lisa Health can now proudly report that she is a “full-stack developer” with an amazing web app in her portfolio. She has applied the earnings from the project to building and maintaining an independent life.
Off the back of her work, Lisa Health is now fundraising for its growth on the basis of a live, usable prototype, and continuing to add users through ongoing marketing efforts and community development.
One young woman who began our bootcamp class less than 30 months before being staffed on Lisa Health can now proudly report that she is a “full-stack developer” with an amazing web app in her portfolio. She has applied the earnings from the project to building and maintaining an independent life.
Off the back of her work, Lisa Health is now fundraising for its growth on the basis of a live, usable prototype, and continuing to add users through ongoing marketing efforts and community development.
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