A CASE STUDY
Taking a powerhouse global brand to the next level,

Chani Nicholas

engaged AnnieCannons to build and maintain a web application to deliver the ultimate Astrological Birth Chart.
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Chani Nicholas’ Natal Chart tool is a web app that serves as a birth chart tool for anyone looking to ascertain their astrology birth chart, and is a companion tool to Chani’s debut book, You Were Born For This: Astrology for Radical Self Acceptance (HarperOne, 2020).

Chart.chaninicholas.com takes a contemporary, sleek approach to the delivery of a user’s natal chart - but, unlike other web charts, it’s interactive and guides people on their astrological learning journey.
CASE STUDY
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Taking a powerhouse global brand to the next level, Chani Nicholas engaged AnnieCannons to build and maintain a web application to deliver the ultimate Astrological Birth Chart.
Image
Chani Nicholas’ Natal Chart tool is a web app that serves as a birth chart tool for anyone looking to ascertain their astrology birth chart, and is a companion tool to Chani’s debut book, You Were Born For This: Astrology for Radical Self Acceptance (HarperOne, 2020).

Chart.chaninicholas.com takes a contemporary, sleek approach to the delivery of a user’s natal chart - but, unlike other web charts, it’s interactive and guides people on their astrological learning journey.
“We were so thrilled to work with a technology partner that not only shared our commitment to economic justice for survivors, but also had the technical prowess to deliver a complex web app. The AnnieCannons team was responsible, solutions-oriented, tech savvy, and shares our mission.”

-Chani Nicholas,
CEO of Chani Nicholas Incorporated
“We were so thrilled to work with a technology partner that not only shared our commitment to economic justice for survivors, but also had the technical prowess to deliver a complex web app. The AnnieCannons team was responsible, solutions-oriented, tech savvy, and shares our mission.”
-Chani Nicholas,
CEO of Chani Nicholas Incorporated

* Problem

Chani Nicholas has built a global brand and loyal following with relevant, personal astrology that has helped thousands of people seek, become, and accept their best self. On the eve of her debut book being published, she and her team saw an opportunity to expand Chani Nicholas’ technology offerings and create a better reading experience for folks looking to take the next step in their astrology study as they read Chani’s book.

But for all of the “online natal chart” tools out there, none provided a user with a clean, modern, easy to use companion that would help Chani guide her readers on the journey that has been so meaningful to so many. None provided an easy way to understand the aspects of the chart, nor focused readers on the most important elements of their chart.

But, Chani’s team found AnnieCannons through a mutual colleague in the fight against gender-based violence, and, together, we set out to change that.

* Solution

Chani’s team built a strong brand aesthetic to drive design. They laid out the clear, relevant language users needed to read their charts effectively. Most importantly, they applied Chani’s successful approach to “reading” a chart to the design of the chart itself.

AnnieCannons worked alongside Chani’s team to organize her customized chart interpretations and structure, then spearheaded the development of an API-based tool to match that data with users who enter birth details. We chose a progressive, React and PHP-based web application to deliver a delightful personal natal chart and individualized chart keys and aspects for quick and easy interpretation.
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*What We Delivered

  • Full-Stack React progressive web application integrated with Mailchimp
  • An interactive, clickable natal chart display customized based on the user’s place and time of birth, including Chani’s particular keys to the chart
  • Chart interactions to animate relationships of different signs and planets in the user’s chart
  • Personalized calculations of the gifts, mergers, and challenges presented by the user’s chart
  • Product Privacy and Security recommendations and implementation
  • Google Analytics setup and Search Engine optimization
  • A Continuous integration/continuous deployment model to allow users to use new features automatically
  • Responsive displays for mobile and tablet visitors
  • An infrastructure that supported a successful launch - 25,000+ users signing up within 48 hours of launch

* Impact

Chani’s application touched multiple members of the AnnieCannons team, from developers to testers. Overall, seven survivors of human trafficking and/or gender-based violence earned income for their work on the first natal chart web application. Our team is staying on to add additional insights to the chart app.

Because of Chani’s reach, an incredible number of people have, through this project, been able to experience the quality and capability of AnnieCannons’ software team.